We’re real skincare obsessives – nothing excites us more than a new range or innovation. So, when we heard Japan’s No 1 skincare range was coming to the UK via Superdrug we were interested, but when we actually tested it, that’s when the interest turned to true excitement.
Hada Labo Tokyo have been making waves in the Japan for decades. They’re now Japan’s no1 selling skincare range, with one of their lotions sold every two seconds. The whole range includes luxe-looking products at an affordable price, with a focus on hardworking, effective ingredients.
What’s new with Hada Labo Tokyo?
They’ve just launched The Premium Range in the UK exclusively to Superdrug. The range is all about hydration, hydration, hydration. Dehydrated skin looks dull, sagging and is more prone to wrinkles, so it’s important to use hydrating skincare to keep it looking plump and bouncy. The key ingredient for doing that is hyaluronic acid, which can hold up to 1000 times its own weight in water – we’re sure you’ve heard it touted as a super hydrator – likely, by us!
Well, the Hada Labo Tokyo Premium range contains five different types of Hyaluronic Acid, which target different layers of the skin’s surface, creating a unique multi later hydration from Japan’s No 1 skincare line. The range hydrates, plumps, and smooths skin, and also helps reduce the appearance of fine lines and wrinkles. It’s essentially a big glass of water for thirsty skin – perfect for this time of year.
What’s the verdict?
Those lucky enough to get a preview before the April launch have been seriously impressed. Well-respected experts such as Lisa Potter Dixon and Nadine Baggott have mentioned the brand, which is no mean feat!
It also the impressed influencers, with a key group touting it as a must buy product as it won a 2022 ASOS Beauty Awards in the Best Skincare Treatment category.
Mark your calendar for an upcoming discount
The Hada Labo Tokyo Premium range is now exclusively available in Superdrug stores and at superdrug.com from the 17th of April.
Even better, from the 20th of April until the 17th of May 2022, there’s 25% off the entire range. Now’s the perfect time to stock up! Here’s what’s going straight in our basket…
What to buy – according to our Senior Beauty Editor
The Lotion Intense Super Deep Hydrator | £14.58
A powerful moisturizing lotion, this contains five different types of Hyaluronic Acid that works on different layers of the skin to hydrate and plump from within. The unique formulation has been developed in Japan to lock in moisture and help maintain high levels of moisture in the skin. The result? Hydrated, smooth, and radiant skin.
Ultra-Firming Booster Day Cream in Milk | £15.33
For a focus on firming, this day cream is perfect. It’s a deeply moisturizing cream with milky consistency which contains five types of Hyaluronic Acid. It impressively hydrates, plumps and is the perfect smooth consistency to wear under makeup.
Hada Labo Extreme Skin Generator Night Cream | £17.20
Picking a hardworking night cream is key as your skin cells regenerate much quicker while you’re asleep. This Premium regenerating moisturizing night cream contains five versions of hyaluronic acid to deeply nourish very dry skin. The thick, creamy consistency is the perfect luxe addition to your evening skincare routine.
Hada Labo Tokyo is available at Superdrug.com April 17th