Our beauty editor reviews No7’s new skin-boosting base—this was her verdict


The right foundation can transform your whole look, and enhance your complexion. The best option should enhance your skin, not hide it, but it can be surprisingly hard to find.

For me, efficiency is key when it comes to choosing beauty products – I’m all about finding buys that work hard, are faff-free and do exactly what they say on the tin. This is why multitasking products make all the difference, cutting time out of my routine – and saving some pennies too!

Finding the right base can feel like a real journey – I know it has been for me! It’s hard to find the perfect formula that offers enough coverage without feeling heavy, that also matches my skin tone. My days can be quite busy, whether I’m testing products at home or out and about in meetings, I rely on hardworking products that I can trust to get on with the job. Step in No7 Restore & Renew MULTI ACTION Serum Foundation, which contains more skincare ingredients than their existing foundations – it’s my new beauty hero!

No7 serum foundations on a background of liquid foundation swirled artfully

(Image credit: No7)

It creates the perfect, radiant finish, all while providing five powerful benefits, leaving skin looking smoother, firmer, lifted and radiant with the appearance of a flawless, even tone. The serum foundation also has a flexible formula that moves in harmony with my facial expressions, without settling into lines and wrinkles.

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