How to buy fragrance online when you can’t smell it IRL


Learning how to buy fragrance online feels a little like riding a bike blindfolded. It could end in disaster. But when you need to accommodate a hectic schedule or just can’t be bothered to hit the high street, ordering a new perfume to be delivered straight to your door is an appealing prospect.

We admit, purchasing something as emotionally subjective and potentially expensive as a new perfume without testing it in person feels high-risk. Fragrance is an intensely personal journey. All the best perfumes for women work by triggering the bits of your brain that control memories and emotions. Reading a list of perfume notes is no substitute for spritzing, sniffing and seeing how a fragrance makes you feel, but that doesn’t mean you have to forgo treating yourself to a new scent for summer.

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