A perfume expert explains eau de toilette vs parfum

If you’re weighing up eau de toilette vs parfum, that probably means you are thinking about buying a fragrance – lucky you! Few beauty purchases are more enjoyable than picking a new signature scent, whether you do so every season or once in a blue moon.

While most of us enjoy buzzing between beauty counters spritzing this and misting that, pinpointing the best perfume for women can feel intimidating or even downright inprenetrable. Much like the world of wine, huge swathes of people love fragrance, but there is a snobbishness around those considered to be ‘perfume experts’ that can put the rest of us off even trying to get to grips with it.

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